Born in Cali, Colombia and raised in the U.S., JayP blends a deep-rooted love for music with a raw eye for storytelling. Now based just outside of St. Louis, he travels the country turning emotion into motion — crafting visuals that feel more like memories than just edits.

His creative journey started in middle school studios, making music with his late brother and best friend, Pjay. That bond planted the seed for everything JayP does today. Cinematography wasn’t planned — it found him. A casual day gaming with his cousin led to a conversation with one of his cousin’s friends, a working cinematographer at the time. That connection sparked JayP’s entry into the visual world, eventually turning into a business partnership that helped lay the foundation for what he does now. While that chapter has since closed, the experience sharpened his vision, his resilience, and his hunger to build something of his own. And through it all, JayP continues chasing the dream he and Pjay started together.

In just a few years, JayP built LucdVisions, a visual house that feels as personal as it is polished. Whether it's a music video, a wedding film, or a brand story, he captures the vibe with a dark edge and timeless energy. Every frame carries purpose. Every cut holds meaning. Every project honors the ones who lit the fire.